Zespri shippers are giving U.S. consumers notice that their colorful fruit will be available in leading supermarkets in early June.
The Tauranga, New Zealand-based Zespri International plans to begin its new season of distributing its green, gold and organic kiwifruit varieties during the first days of June.
To help stoke sales, the industry plans to merchandise the fruit through nutrition facts, information on health studies and food and beverage recipes, according to a news release.
Zespri also plans to expand its in-store sampling, trade and consumer ads as well as Zespri’s digital presence in new communities. Zespri point-of-sale material is set to feature quick-response codes that allow shoppers to use their smartphones to obtain information about New Zealand’s kiwifruit, according to the release.
“We are very much looking forward to a dynamic, fulfilling season,” Michele Hoard, Zespri North America’s senior marketing manager, said in the release. “We’re also very excited about relaunching our Kiwifruit for Kids campaign ... due to its wide success in 2011.”