âItâs been a passion of mine to get the industry to revitalize the campaign and get the association behind it,â he said. âWe put substantial resources from our reserves behind the campaign.â
Challenges facing incoming chairman Alain Routhier, president of Courchesne Larose Ltd., Montreal, include continuing the momentum of Fruits and Veggies â Mix it Up!
âThere was a lot of excitement and a lot of money behind the announcement,â he said. âNow the real issue going forward is how to sustain it and make it grow. How do you get companies to really integrate it? That is a serious challenge for the incoming chair.â
Abbott said his time as CPMA chairman was a fantastic experience.
âAnyone who has the opportunity should certainly step up,â he said.
Alain Routhier, president of Montreal-based Courchesne Larose Ltd., is the associationâs incoming chairman.