(Jan. 2) Albert’s Organics plans to mark its 25th anniversary in February with a monthlong promotion of its Grateful Harvest brand.

Vice president of marketing Frank McCarthy said Bridgeport, N.J.-based Albert’s will donate half the net profits from the promotion — up to $25,000 — to the Organic Farmers Research Foundation.

McCarthy said details have not been finalized, but Albert’s will promote some of the brand’s high-volume items — such as onions, oranges, potatoes and salads — during the nationwide campaign. McCarthy said Albert’s will provide retailers with signs, display boards and shelf talkers for the promotion. The company also plans to place advertisements in several trade publications, he said.

McCarthy, who joined the company in 2004, said demand for organic products has driven Albert’s rapid growth. He said produce sales, which account for 75% of the company’s business, have doubled in the past six years to $200 million.

“It’s a combination of improved quality, more availability and concerns about health,” McCarthy said. “There’s also the general growth in demand for green products.”

Albert Lusk started the company in 1982 in Los Angeles. An East Coast division was opened in 1989 in Bridgeport, N.J., which later became the company’s headquarters. The company, which now has nearly 500 employees, has additional distribution facilities in Chesterfield, N.H.; Sarasota, Fla.; Aurora, Colo.; Vernon, Calif.; and Mounds View, Minn.; as well as a national procurement office in Soquel, Calif.

Albert’s joined its parent company, Dayville, Conn.-based United Natural Foods Inc., in moving into a 352,000-square-foot distribution center in Sarasota, Fla., in late December.

Albert’s Organics marks 25 years with promotion
Albert’s Organics, Bridgeport, N.J, plans to donate half of its profits from a new promotion to the Organic Farmers Research Foundation.