Bagged salad merger sets sights on competitors - The Packer

Bagged salad merger sets sights on competitors

05/27/2004 12:00:00 AM
Todd Foltz

(May 27) IRWINDALE, Calif. — The nation’s third- and fourth-largest producers of bagged salads plan to merge their fresh-cut operations in a deal they say will create a stronger rival to Fresh Express and Dole Fresh Vegetables Inc.

Ready Pac Produce Inc. and Tanimura & Antle Inc., Salinas, signed a letter of intent in late May to merge Tanimura & Antle’s Salad Time retail and foodservice fresh-cut salad business with Ready Pac’s operations.

It would create a company called Ready Pac Foods and leave Tanimura & Antle independent to focus on its fresh vegetable commodity growing and marketing programs.

The deal, which is expected to close by Aug. 1, is subject to approval by regulatory agencies and the boards of both companies.

“We’re complementary companies,” said Rick Antle, chief executive officer of Tanimura & Antle. “They are known for cutting edge technology and innovative products, and we’re known for our high quality products and our growing capabilities. ... What will set us apart is the diversity of products we have.”

Diversity of products could be an important factor for the new company, as the No. 1 and No. 2 bagged salad companies each claim about 40% of the market.

Recent ACNielsen figures, which put the market shares of Dole and Fresh Express at 40% and 38%, respectively, show that Ready Pac has 5% and Tanimura & Antle has 2%, said Eric Schwartz, president of Dole Fresh Vegetables, Salinas. But Ready Pac offers more just bagged salads. It also offers Bistro To Go salad bowls that have separate chambers to hold additional ingredients, including meat.

Bill Zinke, vice president of marketing for Ready Pac, said one of the greatest strengths of the merger will be the combination of branded salads and private-label offerings.

“Both Ready Pac and Salad Time do a fair amount of private-label business,” Zinke said. “When you look at total numbers, the new entity will have a larger share of the branded business and private label.”

The company also offers fresh-cut fruit and fresh-cut vegetables. Ready Pac also has a lot of foodservice, institutional and private-label business, all of which will continue to be important growth areas after the merger, said Ken Silveira, president of Tanimura & Antle.

Antle declined to delineate the financial arrangements of the merger but said the Tanimura and Antle families will get equity in the new company and that he will join the Ready Pac board of directors.

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