Efforts in foodservice are intensifying this year, Villata said.
“We’re putting a little more emphasis into our foodservice promotion activities,” he said. “This year, we have a couple in the works with chains. We might do the Crispers program again. We also have some big cafeteria feeders we’re talking with.
“Last year, we ran some promotions with Compass Group and (France-based) Sodexo cafeteria system. There, we had a contest where we were encouraging to add blueberries to menu items during the promotional period.”
On the cranberry side, foodservice business has long been strong, said David Farrimond, executive director of the Cranberry Marketing Committee, Wareham, Mass.
“That was an area we had earlier on,” he sad. “A few years back, we really put a push on, and that has paid off.”