Bland Farms Inc. is going pink to support breast cancer research.
Courtesy Bland Farms
Bland Farms is going pink in a campaign to support breast cancer research
The Glennville, Ga.-based Vidalia onion grower-shipper plans to pack in pink-hued onion bags and is contributing to the fight against breast cancer by joining the Breast Cancer Research Foundation.
Starting in late September during its Peruvian sweet onion deal, Bland plans to pack onions in bags featuring pink logos in support of National Breast Cancer Awareness month, October.
Packaging and point-of-sale material is designed to show a shopping list of cancer-fighting foods, a recipe promoting breast health as well as additional information on the American Cancer Society, according to an Aug. 6 news release.
“We welcome the opportunity to support organizations that have an impact on the consumer demographic that has made us as successful as we are,” Richard Pazderski, Bland sales and marketing director, said in the release. “We know that our label, coupled with the recognition of the BCRF, will be helping to accomplish one overarching goal for the betterment of our consumers — the end of breast cancer.”
Bland plans to contribute $20,000 to the foundation.