“Our business plan called for us at one point in time to have a stake in the potato category,” Phipps said. “That category is very competitive, and we needed to have a presence in the field.”
Carter said he has been meeting with Phipps since early this year. Bushmans' considered expanding its product line internally, but changed plans after a few meetings with Phipps.
In addition to their commodity offerings, the companies have specialty varieties including Sierra Gold and Sierra Rose potatoes and Baby Sweeties minauture sweet potatoes.
Bushmans’ will be exhibiting at the Produce Marketing Association Fresh Summit Exposition & Convention in Orlando Oct. 15-18 as part of Discovery Garden’s booth. Representatives from Bushmans’ and Market Fresh will be available to discuss the acquisition with customers and other stakeholders.