If the produce industry suffers from “meeting fatigue” it wasn’t evident in New York.
“Every new show leads to business for us and becomes worthwhile,” said Paul Mastronardi, executive vice president of Mastronardi Produce, Kingsville, Ontario. “This is a unique area where so many buyers from smaller stores don’t make the PMA or United Fresh (expos).”
“These regional shows are becoming more and more important,” said Matt Seeley, vice president of marketing and brand management for The Nunes Co. Inc., Salinas.
Kneeland said the EPC allows qualified buyers to attend the show without paying for registration, which he said it expects to continue for upcoming conferences.
Dan’l Mackey Almy, president of DMA Solutions, Irving, Texas, said she worked with the council to bring in more than 30 from the consumer media in the New York area. She said the goal was to reach “influencers” in the media and show them how unique the produce industry is.
She hosted a lunch Nov. 10 and gave tours through the expo.
“Some of them were blown away” by the people in the industry, Mackey Almy said. “They associated produce with big ag, but then they see who we really are in the industry.”