California’s Trinity Fruit launches new label

07/07/2008 12:00:00 AM
John Chadwell


Trinity Fruit Sales Co. marketing director John Hein says the company's new Stone Lakes label will go to retailers and wholesalers nationwide and into Trinity Fruit’s export markets.

(July 7, 3:44 p.m.) Trinity Fruit Sales Co., Fresno, Calif., is introducing its new Stone Lakes label this season for apples and pears.

Greene and Hemly Inc., Courtland, Calif, will pack the fruit for the company’s growers, said John Hein, Trinity Fruit marketing director.

“In addition to our bartlett pears, the label will also include granny smith, fuji, Pink Ladies and gala apples,” Hein said. “They’re going to pack 20,000 boxes of bartlett pears for Trinity Fruit.”

Hein said the Stone Lakes label would go to retailers and wholesalers nationwide and into Trinity Fruit’s export markets.

“The crop looks good and we’re going to have some nice sizes,” he said. “Our growers have done a nice job so we’ll have a run of sizes that will be available for promotions.”



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