The newly created position reflects continued growth in the Watsonville, Calif.-based company’s blueberry business, Cindy Jewell, director of marketing, said Jan. 4.
“We’re growing more than 50% each year, a pretty high ramp-up,” she said. “We’ve had a manager in each region or country, but it’s become a bigger part of our business so we feel we need one person focused our blueberry operation as a whole.”
Last spring, California Giant opened a 40,000-square-foot cooling and packing facility with forced air tunnels in Aurora, Ore., for the Oregon blueberry harvest.
The new general manager could be based in Oregon, Jewell said, but could be elsewhere or rotate from region to region. “It depends on the person hired,” she said.
The general manager will also work with California Giant’s board as it considers the addition of new growers or products.