At the Produce for Better Health Foundation, Pivonka said the 5 to 9 logo will be phased in over a two-year period. PBH won’t grant any new licenses to use the old 5 a Day logo, she said.
However, the 5 to 9 a Day logo won’t be the only option for fruit and vegetable marketers.
Pivonka said one hitch with both the original logo and the new NCI logo is that both trigger nutrition label requirements for produce packages shipped into Canada. The label is triggered by inclusion of the word health.
While U.S. and Canadian nutritional labels may be harmonized at some point, Pivonka points to one logo that satisfies labeling in both nations.
“For those looking for standardized North American packaging, the Color Way logo is the one logo they can use,” Pivonka said. She said that Canada’s 5 to 10 a Day logo could not be supported in the U.S. by 5 a Day government partners because it exceeds the U.S. dietary recommendation.
About 25% of the 700 produce companies licensed to use the 5 a Day logo also use the 5 a Day the Color Way logo on their produce packages, Pivonka said.
LeMaire said it remains a long-term goal to see if both 5 a Day and CPMA can work together to bring harmony and standardization to the public health campaigns.
“We all know coming together is something that has to happen. The challenge will be pulling together the two governments so they are in line with where the industry wants to go,” he said.