Market Fresh Produce LLC has named Diane Holt category manager for tomatoes, peppers and avocados.

Holt comes to the Nixa, Mo.-based company from Falcon Farms where she was a category manager and analyst, according to a news release.

Her other experience included purchasing positions at Ore-Ida and Wal-Mart. Later she was category manager of tomatoes at Custom Pak.

Holt is also an alumnus of the United Fresh Produce Industry Leadership Program class of 2006.

“Diane brings 18 years of produce experience to our already successful procurement team led by Tyler Phipps,” Mike Kemp, chief operating officer for Market Fresh Produce, said in the release.

Category manager joins Market Fresh Produce