(Nov. 12) When President George H.W. Bush ridiculed a certain green cruciferous vegetable in 1992, thereby giving broccoli markets an unexpected boost, Dick Mount had a few choice words for the 41st president, whose poll numbers were in the cellar at the time.

“With Bush’s popularity now, I wish he’d come out against everything we have,” Mount told The Packer in a May 1992 edition. “The more he’s against it, the more people are for it. The presidential bashing has done nothing but help.”

That comment was typical of the charismatic Mount, the longtime executive vice president of Associated Produce Dealers and Brokers of Los Angeles Inc.

Mount died Oct. 21 in Rancho Mirage, Calif. He was 77. According to Ron Bateman, Associated’s accountant, Mount had been recovering from an October surgery for bladder cancer.

Mount worked for more than 50 years in the fresh produce industry, including 35 as the executive vice president of Associated Produce, a position he held up until his death.

He made numerous appearances on television shows, including talk shows hosted by Regis Philbin and Dinah Shore, to promote the produce industry.

“He had tremendous rapport with people,” Bateman said. “He was really kind of a showman.”

Mount is survived by his wife, Mona Joy; daughters Natalie Bennett, Stephanie Jo Griffin and Leslie Walker; son Bruce Mount; and several grandchildren and great-grandchildren.

Private services were Oct. 25. Memorials may be made to the American Cancer Society.