(July 1, PACKER WEB EXCLUSIVE) Greenhouse tomato marketer Mastronardi Produce Ltd., Kingsville, Ontario, and its Sunset brand were featured June 30 on CNN’s “Lou Dobbs Tonight” program.

The show focused on the salmonella outbreak linked to tomatoes and highlighted Mastronardi Produce’s food safety procedures.

“We ensure that we are able to track the fruit that we produce,” Paul Mastronardi, executive vice president, said in a news release. “We can walk into any store and pick up one of our Sunset-labeled tomatoes and trace it back to the greenhouse where it was grown.”

Mastronardi Produce has a comprehensive food safety program that encompasses the supply chain from farm to customer. This includes a traceability program that requires all produce packed under the label to contain the product origin as well as a farm code, allowing the product to be traced back to the greenhouse it was grown in.

CNN correspondent Kitty Pilgrim, who was sitting in for Dobbs, praised Mastronardi Produce for its on-site laboratory and daily quality testing.

CNN spotlights tomato marketer Mastronardi
Mastronardi Produce's Sunset brand, featured on CNN’s "Lou Dobbs Tonight," is country-of-origin labeling compliant, and also includes a Farm Code that allows a product such as a tomato to be traced back to the greenhouse in which it was grown.