Consolidated West Distributing Inc., City of Commerce, Calif., has added two people to its sales staff â Daniel Velasco and Anna McDonald.
Velasco is a 30-year industry veteran who most recently owned his own Los Angeles-based business, originally called Produce for Less, then CV Fruit. Before that, he worked in sales at Valley Fruit & Produce Co. on the Los Angeles Wholesale Produce Market.
He will sell all commodities at Consolidated West but will specialize in stone fruit and grapes, said co-owner Joel Young.
The company handles a wide range of items, including apples, pears, cherries and soft fruit.
McDonald, who most recently worked in sales for the Los Angeles Kings hockey team, now sells all commodities for Consolidated West.
She is an English literature graduate of Harvard University and played for the national ice hockey team, Young said.