Convenience still key opportunity in produce aisle

08/28/2008 12:00:00 AM
Tom Karst

Lutz predicted Tesco’s Fresh & Easy into the U.S. could lead to a shakeup in the formats offered in the convenience/gas channel.

Key findings offered in the produce department report by The Perishables Group:

  • 2007 produce department sales were up 3.7%;
  • In 2007, the produce department contributed 33.2 % to total perishable sales. That is a 0.1% increase in share compared with last year;
  • Vegetables accounted for 48% of produce department sales and fruits accounted for 44%, the study found. However, fruit sales grew at a faster rate those vegetables;
  • Led by berries and apples, organic fruit sales grew at more than double the pace of organic vegetable sales;
  • Fresh-cut produce sales have fallen off double digit growth rates, but still experienced moderately stronger overall growth than whole produce;
  • Empty nest and senior couples buy the most produce, followed by families with older kids; and
  • Interest in exotic fruits is spilling over to the fresh-cut sector, with fresh cut mango and papaya sales up sharply in 2007.


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