Pink Lady warns about non-trademarked fruit - The Packer

Pink Lady warns about non-trademarked fruit

07/05/2012 11:14:00 AM
Andy Nelson

The official licenser of Pink Lady apples marketed in the U.S. is warning consumers not to buy fruit that hasn’t been trademarked.

The “vast majority” of Pink Ladys marketed in the U.S. this season have met trademark standards, but enough un-trademarked Southern Hemisphere fruit has been imported to cause concern, Alan Taylor, marketing director for Wenatchee, Wash.-based Pink Lady America LLC, said in a news release.

Pink Lady America is asking consumers to purchase only apples that clearly display the Pink Lady trademark on Price-Look-Up stickers at retail, and to make sure that the trademark matches the Pink Lady name on the retail display.

“Consumers need to be assured that they are buying true Pink Lady brand apples that meet their expectations,” Taylor said.



Comments (7) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

mirelesfresh@gmail.com    
CA  |  July, 05, 2012 at 07:40 PM

As a consumer, what would I really "CARE" if the pink lay apples I buy are trademarked or not? I really don't understand how any company would think of trying to dictate to us (the consumer) what we should or should not buy. If they taste good and they are trademarked or NOT, I'm buying them, PERIOD

produceguru2010    
mi.  |  July, 06, 2012 at 06:33 AM

As a produce director,we woudn't want consumers to stop eating pinkladies after trying some sub-quality/taste fruit!

John doe    
Wenatchee  |  July, 07, 2012 at 12:09 AM

I don't see the standard for crippspink vs pink lady to be any different. It's all a gimmick!!! They just want to collect their money. Pink lady America is a joke

JL    
Peshastin Wa.  |  July, 07, 2012 at 01:07 PM

The original name is "Cripp's Pink". The Pink Lady name is a Club brand designed to tax growers using the other name.

Apple King    
Yakima, WA  |  July, 07, 2012 at 09:42 PM

Trying to take a cut at every step, no longer enough to take a cut from tree sales they wanted a taste of every box sold. Now they are threatening producers that they won't be granted access to upgraded cultivars if they don't start paying the piper. I'd suggest that all buyers see their way to the bounty of other tasty varietal offerings rather than line these pockets.

Michael    
Australia  |  July, 07, 2012 at 10:56 PM

Many consumers do want a gauruntee of quality and are prepared to pay for this gauruntee. The trademark is a gauruntee of quality and returns extra money to growers who work hard and spend extra money to grow a great eating piece of fruit. This is just giving consumers the ability to chose a piece of fruit that they can rely on.

Feedback Form
Leads to Insight