“Figs are being mentioned in a number of cooking shows and food publications. But the taste of a fig drives the demand.”
Western Fresh plans to start the season in Coachella in late May and then transition to eastern Kern County by mid-June. Central San Joaquin Valley production follows.
“The breva crop, the matured and ripened buds from last season, looks better than last year. We expect a good main crop as well. Pricing will determine what is shipped fresh crop,” Kragie said.