Domex Superfresh launches new website - The Packer

Domex Superfresh launches new website

06/13/2013 05:22:00 PM
Mary Kastor

Domex SuperfreshYakima, Wash.-based Domex Superfresh Growers launched its new website,

The site uses social business intelligence to engage in online dialogue with consumers, according to a news release.

“Consumers are turning into researchers and increasingly want to know more about their produce,” Howard Nager, vice president of marketing for Superfresh Growers, said in the release. “They want to know what they are eating is healthy, safe and responsibly grown.

“Our new website and inbound marketing strategy helps us communicate our story to consumers, while gaining valuable analytical information and insights that allow us to quickly adapt to changing marketplace demands,”

The new website features grower videos, a product area to explain each fruit variety and usage ideas.

“While our website has changed our values haven’t. We have been connected to the land in Washington for over 125 years and share the same American family farming values as the many Superfresh growers who grow fruit for the Domex Superfresh Growers brand.” Robert Kershaw, president of Superfresh Growers, said in the release.

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Barbee Butts    
Dallas, TX  |  June, 14, 2013 at 09:01 AM

The Superfresh web site link in this article isn't working for me. You might want to take a look....Thanks and have a great day. Barbee

Mary Kastor    
June, 14, 2013 at 09:45 AM

Thank you for letting us know, I have corrected the problem.

Cristie Mather    
Portland, OR  |  June, 14, 2013 at 12:44 PM

Well done! This website looks fantastic and serves up content intuitively on any device. Bonus points for those gorgeous Anjou, Bartlett, and Bosc pears being featured prominently on the home page!

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