Fall grapes offer back-to-school promo options - The Packer

Fall grapes offer back-to-school promo options

07/27/2012 02:50:00 PM
Vicky Boyd

Moving into fall, Crown Jewels Produce, Fresno, Calif., offers a host of green, red and black seedless varieties ranging from the popular crimson, autumn royal and autumn king to the lesser-known vintage red and luisco, said Atomic Torosian, managing partner.

“What we like to see is a good mixture of colors and large displays,” Torosian said.

In fact, research by the table grape commission found that displaying all three colors of grapes together helps boost overall category sales, said Karen Brux, vice president of marketing communications.

Although schools in some area may start before Labor Day, Justin Bedwell, president of Bari Produce, Madera, Calif., said Labor Day still marks the official kick-off of back-to-school promotions.

“Back-to-school is a big one for us,” he said. “I think as far as planning for the calendar, Labor Day is still that magic date.”

Bari Produce will have the green seedless autumn king, the red scarlet royal and the black autumn royal in standard packs as well as a 4-pound clamshell for club stores until about mid-December.


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