Florida Food Connect offers an easy way for growers to reach new customers and helps consumers find local growers of the freshest foods, according to a news release.
On the site, growers can create profiles with photographs and information about their offerings while consumers can easily search for the nearest producer of a particular crop, or search by county to see what’s available.
Consumers can also use the site to request products.
The Gainesville, Fla.-based university and the Tallahassee-based Florida Department of Agriculture and Consumer Services worked to improve the site, according to the release.
Local food sales accounted for $7 billion in 2011, the latest U.S. Department of Agriculture statistics cited by the university, according to the release.