Local demand remains consistent, said Thomas Joyner, general manager of Nash Produce Co., Nashville, N.C.
“Nationwide, there is a demand for local,” he said. “But sweet potatoes are grown regionally. We promote them as local grown when we can but they’re certainly a year-round produce now.”
Local or not, the industry is seeing strong interest in North Carolina sweet potatoes, said Brenda Oglesby, sales manager for Southern Produce Distributors Inc., Faison.
As chairwoman of the Benson-based North Carolina Sweet Potato Commission’s promotions committee, Oglesby has promoted the crop to retailers throughout the U.S. and Europe.