Market window may be shorter for California avocados - The Packer

Market window may be shorter for California avocados

03/28/2014 11:02:00 AM
Tom Burfield

This year’s California avocado crop should be down significantly from last year, but still there should be plenty of the fruit to go around.

In 2013, the season ran from March through October, and volume was 505 million pounds, said Jan DeLyser, vice president of marketing for the Irvine-based California Avocado Commission.

This year, volume should be at its peak from mid- to late April and continue through Labor Day. Volume should be about 300 million pounds.

“The 300 million pounds is more on par with the 10-year average,” DeLyser said.

There should be “a good amount of fruit to work with,” she added. It’s just that the window of availability will be smaller than last year.

This year’s crop will be more of a summer-season crop than last year’s, said Bob Lucy, a partner in Del Rey Avocado Co. Inc., Fallbrook, Calif.

The season will start slowly, but quality should be excellent, he said, and prices should be strong for growers and good at retail, as well.


On March 26, f.o.b.  two-layer cartons of size 48 avocados sodl for $37.25, according the U.S. Department of Agriculture. A year ago the price was mostly $31.25-32.25.Fruit size is larger this year than last year.

“We’re not so concerned about having too many 60s and 70s out there,” Lucy said. “In April, May and June (of 2013), we were flooded with small fruit.”

That’s because there was more fruit on the trees last year and there was a shortage of water.

This year, even though the drought continues, there is less fruit per tree, so there’s a better size curve.

More size 48s, which Lucy called “the premier size for most retailers,” should be available this year.

Calavo Growers Inc., Santa Paula, Calif. started picking the same time this year as last year but will build up its volume more slowly, said Rob Wedin, vice president of sales and fresh marketing.

He estimated that the company harvested 6% of its crop in March, will harvest up to 10% in April, peak in July and August and ship the equivalent of half of its August volume in September and light volume in October.

Growing conditions were favorable, Wedin said — not too windy and no signs of avocado thrips, which can scar the fruit.

“The fruit looks clean right now,” he said in early March.

Calavo should have plenty of fruit available during the heart of the demand period, Wedin said.


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