Using the Oct.18-20 Fresh Summit as a foot in the door, a Mexican fresh and processed avocado marketer is looking to expand sales efforts in the U.S.

Representatives of Cupanda, a 59-year old sales cooperative composed of growers from the Tacámbaro region in Michoacan, Mexico, will take part in the Produce Marketing Association’s Fresh Summit in New Orleans. The company has about 260 grower members who harvest about 6,200 metric tons of avocados annually, according to FreshPlaza.com. The company now exports most of its fresh avocados and guacamole to Central America, Canada and Europe, according to the report.

The company, which offers both convention and organic fruit, will exhibit as part of the Mexican pavilion at PMA.