“I sell a ton of organic items,” he said, including grapes and pomegranates, but organic kiwifruit sales have been so bad that last year the company ended up not marketing some of its organic kiwifruit as organic.
Still, the firm will market about 30,000 trays of organic kiwifruit this season.
“If it doesn’t make sense, I might not do it after this year,” Cappelluti said.
Posner sees a bright future for the organic kiwifruit category, as well as the organic category as a whole.
“Organic produce has seen strong growth since it first began, and that growth has continued, even throughout the current recession, and we only expect it to continue growing in the future,” he said.