Fruit Patch Sales Inc., Dinuba, Calif., will add berries to its fruit lineup as it launches the 2010 season.

Fruit Patch adds berry category to fruit program

The lineup will include ruby boysenberries, blueberries and blackberries – all California grown, said Sheri Mierau, vice president of sales and marketing. The company looks at berries as a long term commodity, she said.

“We anticipate our berry category will grow,” Mierau said. “The category is already opening some opportunities we haven’t had in the past.”

The Fruit Patch blueberry harvest is scheduled to begin April 29 with volume ramping up about May 10 and continuing into June, Mierau said. Shipping of the ruby boysenberries is expected to begin May 10 and run until the Memorial Day weekend. Picking and packing of the last variety in the category, blackberries, is scheduled to begin June 5 with supplies available through July 4, Mierau said.

Fruit Patch will offer the berry varieties in a six ounce clamshell for retail and an 11 ounce clamshell for club stores, Mierau said.

“But we have the ability to custom pack whatever size a customer wants,” she said.