Opal apple unveiled by FirstFruits

03/15/2010 11:32:43 AM
Tom Karst

For a more current story on Opal apples, dated Jan. 5, 2011, read FirstFruits shipping Opal apples.

The Opal apple variety has been exclusively introduced to U.S. markets by Yakima-based FirstFruits Marketing, LLC and Broetje Orchards.

The new variety, characterized by bright yellow color with hints of orange blush, has what is described as a crunchy texture and a sweet flavor with a brix of 15 to 18, according to a news release from the company. The variety is a cross between the golden delicious and the Topaz, has a medium round shape, stem end gusseting and resistance to oxidation after slicing, according to the release.

Keith Mathews, chief executive officer of FirstFruits Marketing, said March 11 the company expects to market about 40,000 cartons of the Opal variety this year. The variety was selling about $1 per pound f.o.b. for the 27-pound euro carton, he said.

The marketing campaign accompanying the introduction of the Opal calls the variety “a new American jewel,” according to the news release.

The Opal, discovered in Europe in 1999, is grown exclusively in the U.S. by Ralph Broetje of Broetje Orchards, Prescott, Wash., The variety is available only through FirstFruits Marketing and is available from March through May, or as long as supplies last, according to the release.



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Marlene Gray    
San Francisco  |  October, 22, 2011 at 01:01 PM

I work for Safeway Stores advertising and have been asked to come up with ideas for consumer information in order to sell Opal apples. I would like to talk to someone who can give me more information about several apple varieties. Please email me and I will give you my phone number. Many thanks, Marlene Sorosky Gray

Adam    
Dundee, OR  |  November, 04, 2011 at 11:23 AM

Marlene, First Fruits Marketing can give you info about Opal® Brand apples. Their Ph # is: 877-51-APPLE

Todd    
Scottsdale, Az  |  November, 26, 2011 at 12:02 PM

I was introduced to the Opal Apple last year by the produce manager at my local Safeway. I am now addicted to this apple and I have found that the only apple that compares in my opinion is the Honeycrisp.

Mara    
Glendale CA  |  November, 27, 2011 at 08:51 PM

I just discovered this apple two days ago at Vons and am in love. The only other apple I enjoy eating is the Pippin. But this Opal is amazing. Please keep them coming!

Lady M    
Chicago  |  December, 01, 2011 at 06:45 PM

Hi Sam, Whole Foods Lincoln Park is carrying them now.

Alara    
Northern Suburbs, IL  |  December, 20, 2011 at 02:57 PM

I also found them in the organics section at the Dominicks in Lake Bluff. Dunno how far north you're looking to go...

Jeannette Callahan    
8624 SW Lodi Lane Tigard, OR 97224  |  December, 26, 2011 at 02:17 PM

Got a box full from Costco last summer and could not get enough of them. Can't wait til they are on the market again.

Rich    
Gilbert, AZ  |  January, 13, 2012 at 05:03 PM

Where are these apples available in Gilbert/Tempe AZ. oh and "Hi" mom - Rich

Carissa    
Omaha, Ne  |  January, 11, 2012 at 08:27 PM

I saw the apple at my Super Target and was curious just by the name alone. I decided to buy two and LOVED them! I am very particular about my apples, and I just cant get over how crisp they are. Great buy!

Ricki Levin    
Bellevue WA  |  January, 12, 2012 at 06:29 PM

I just tried my first Opal apple yesterday....all I can say is, "move over honeycrip there is a new girl in town! These apples are the best of any variety I have had! Thank you for making an apple lover very happy!

Randy    
Bellevue WA  |  January, 14, 2012 at 05:03 PM

We just sampled these today at "Your Local Market" in Bellevue. We met the grower at the market ( a really great fellow who knows apples) . The Apples are "Outstanding" My first bite has won me over. We are currently making a pie for dinner if I do not eat them before they get into the pie.

Don Gourlay    
bradenton fla  |  January, 21, 2012 at 08:45 PM

wow what great apple. a good size i dont mind paying the price my wife an kids just love this type of apple. keep up the good work

Kent    
Noblesville, Indiana  |  January, 28, 2012 at 02:21 PM

The wife and I had our first Opal apple. We purchased them at the Fishers, Indiana Target store. They're good and different.

Jim Wissmann    
Cooksville, Maryland 21723  |  January, 29, 2012 at 09:00 AM

Good apple. I prefer a but sweeter. Properly reopened Ambrosia or Fuji is a better apple. Crispness of the Opal is good.

Stephen    
Dallas, TX  |  February, 01, 2012 at 09:08 AM

Well I do like these apples a lot however my other favorite apples are probably Braeburn, and Granny smith. I like Braeburn because it is still a crisp apple but not too sweet. These are a nice desert/once in a while apple but they are almost a bit too sweet but the texture is really nice. However, I wouldn't be willing to pay more for them or call them a luxury apple. For example, the kind you would find in some upscale whole foods type market where they charge twice the price for everything. Great apple though, in my top 3 for sure!!

Fran K    
North Central Ohio  |  February, 02, 2012 at 07:57 PM

Just had my first Opal Apple. Fantastic! Got them at Meijers Ontario, OH store. Very sweet make a great eating apple, juicy and just as crisp as the HoneyCrisp. I would definitely buy again.

Jess    
Pasadena, CA  |  February, 03, 2012 at 03:01 PM

While I was shopping the other day, I saw these beautiful dark yellow apples and had never heard of or seen them before. I picked up a couple and they are now the best apple I have ever had. I used to like only Honeycrisp and Braeburn.

Chris P    
Birmingham, AL  |  February, 08, 2012 at 04:12 PM

If you like new apple varieties, try to get your hands on a "Lady Alice" apple out of Washington. Best new apple I have had.

Ted Brengel    
San Diego, CA  |  February, 12, 2012 at 01:31 PM

Got seom yesterday at Vons (Safeway). I think they must have found a way to cross-polinate apples and sugar cane. They are truly delivious!

Nikki    
los angeles  |  May, 17, 2012 at 11:46 AM

These apples are the best I've ever eaten. Larger then average apples and beautiful in color and sweeter than most. Exclusive to Vons only and for a short period of time real bummer. Can't wait til next season

bob lally    
prescott,arizona  |  January, 31, 2013 at 08:52 AM

mmmmmmmmmmmmmm,good.............. :-)

cecilia thomas    
texas  |  February, 25, 2013 at 04:21 PM

Hi I have been eating these crazy yellow delicious apples from the first year they made their debut and I have been hooked ever since, I recently found the opal apples in Walmart angels sang when I saw them;however I noticed a slight change in the taste, not enough for me not to love them but enough for me to notice, where are these being harvest now?I also love the season is longer than previous years please write me back I love these apples

sasha    
austin texas  |  February, 27, 2013 at 01:36 PM

perhaps the most delicious apple I have ever had!

Ellen Olson-Sax    
Crescent, OR  |  March, 31, 2013 at 04:05 PM

YUM! purchased my first Opals in La Pine, OR. Ray's Food Market. Produce manager was VERY willing to slice one for me to try. Keep them coming!

Babyspittle.com    
April, 07, 2013 at 12:49 PM

Love the Opal apple, but its interesting to note that safeway sells them for $3 per pound, or $2 on sale. That's a pretty big F-U to the consumer isn't it safeway?

Ilse U    
Lynnwood, WA  |  May, 07, 2013 at 12:58 PM

I was on vacation on the island of Kauai last week and found this delicious apple called "Lady Alice" at Safeway store and am trying to find it here in my neck of the woods which is in the Seattle area but have not been able to locate a store that may have it. Still looking though.

Joey A    
Fort Myers FL  |  August, 07, 2013 at 10:03 AM

Cecilia Thomas - These are harvested in Prescott WA and marketed by FirstFruits 877-51-APPLE

Dawn Ratz    
Charlotte NC  |  December, 22, 2013 at 07:59 PM

I picked up a bag of these last week and I am amazed at the flavor. My family has a new favorite apple variety. We consume mainly fruits and vegetables so finding things we love is important. Thank you for this variety.

Patricia    
Alexandria, VA  |  January, 11, 2014 at 07:57 AM

I had never seen these Opal apples before this week - my local Safeway had them on sale. I was struck by their awesome color - I had never seen such a yellow apple! I took some home and I have absolutely loved ''em - nice and crisp, perfect amount of sweetness for me. I am hooked!

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