A San Francisco-based organic marketer expects to increase its pomegranate volumes more than ten-fold this year.

Purity Organic Produce plans to market more than 100,000 boxes of organic pomegranates from October through December, said Amy Rosenoff, the company’s general manager.

The addition of a large California grower to the company’s roster makes it the largest marketer of organic pomegranates, Rosenoff said.

“The grower had originally intended to grow organic pomegranates for juice and upon learning that the return would not be what he had hoped for, he approached us to market the produce as fresh,” she said.

Purity Organic is packing fruit in six-count and two-layer packs and in bins. The company also is selling arils (pomegranate seeds) under its Purity.Organic label.