Russet Potato Exchange is adding cranberries to its roster of products.
Courtesy Russet Potato Exchange
The Bancroft, Wis.-based grower and shipper of potatoes and onions is partnering with The Cranberry Network to sell fall cranberries grown by Tomah, Wis.-based Habelman Bros. Co.
Beginning in late September, Russet plans to ship the cranberries from Habelmanâs Tomah or Black River Falls, Wis., packing operations as well as from cross-docking in Bancroft, located an hourâs drive away from the cranberry production, said Rachel Leach, Russetâs marketing manager.
Leach said Russet expects to ship 300,000 cases of bulk or 12-ounce and three-pound consumer packs packed under the Habelman Bros. label.
Though promotable volume hits in October and November, Wisconsin ships smaller volumes in September and in December.
Russet plans to guarantee supplies through Christmas, concurrently through Russetâs potato harvest season, Leach said.
She said the partnership makes sense given Wisconsinâs challenging transportation and logistics issues.
âWe have heard from our customers that sometimes have trouble getting consistent supplies of cranberries,â Leach said. âThey also have to pay extra for less-than-truckload shipments. It just seems a logical fit if weâre providing one service, why not provide another Wisconsin product?â
In 2007, Habelman â which calls itself the worldâs largest fresh cranberry grower â left cranberry cooperative Ocean Spray Cranberries Inc., Middleboro, Mass., and turned its marketing over to The Cranberry Network, which continues to market Habelman's cranberries.
Habelman, a fourth-generation family operation, began operation in 1907.
Russet also plans to make changes to its corporate identity later in August, Leach said.