ORLANDO, Fla. — Mountainside, N.J.-based Specialty Potato Alliance introduced two varieties at Produce Marketing Association's Fresh Summit 2010 in Orlando, Fla.

The Rockey Rose and Merlot varieties, developed by Center, Colo.-based Rockey Farms, were big hits at the convention, where attendees sampled them, said Mark Pittenger, Specialty’s East Coast sales manager.

The varieties will be available year-round. In addition to Rockey Farms, Edison, Calif.-based Lehr Brothers Inc. will grow them.