(UPDATED COVERAGE, April 15) Giumarra VBM International Berry has partnered with a Mississippi blueberry grower.
Ellisville, Miss.-based 5K Farms will market its blueberries under Los Angeles, Calif.-based Giumarra VBM’s Nature’s Partner VitalBerry brand, said Megan Schulz, a Giumarra spokeswoman.
The Mississippi grower harvests 65 acres of highbush and rabbiteye blueberries from mid-May to mid-July. Under the deal, all of its blueberries will be marketed under the Nature's Partner brand, Schulz said.
The company began growing blueberries in 2006 and shipping them commercially in 2008.
In 2004, Los Angeles-based The Giumarra Cos. partnered with Santiago, Chile-based Vital Berry Marketing SA to create Giumarra VBM.
The company sources blueberries, blackberries, raspberries and strawberries year-round.