The lower volumes are certainly being felt in the marketplace, said Bob Mast, marketing director for Columbia Marketing International, Wenatchee, Wash.
“Prices are holding pretty strong this year,” Mast said. “The crop size is down and consumption is up. We’re definitely seeing a stronger market this year.”
Mast anticipated high demand for imported apples in the coming months to supplement the smaller crop and feed higher consumer demand.
“One of our goals is to keep apples out there year-round, but it’s going to be somewhat of a challenge this year,” he said. “Markets could strengthen even more.”