A leading herbicide company has turned to YouTube to get its message out about the health benefits of potatoes, and the more people that watch it, the more hungry Americans will benefit.
Greensboro, N.C.-based Syngenta Crop Protection, in collaboration with the Denver-based U.S. Potato Board and the Washington, D.C.-based National Potato Council, has posted a 30-second commercial on YouTube that highlights spuds’ nutritional content, said Mary DeMers, the company’s horticulture communication manager.
And for every view of the video between Oct. 7 and Nov. 20, Syngenta will donate a to-be-determined quantity of potatoes to Feeding America, formerly America’s Second Harvest.
“It benefits everybody, and we thought the timing was perfect for Thanksgiving,” DeMers said. “Everyone who sees it loves the creativity, and there’s always a bit of a surprise — ‘I didn’t realize they were so good for you.’”
The video mentions that potatoes are fat-free, low-calorie and rich in Vitamin C and potassium.
DeMers said the company would be happy to reach 3,000 views of the video.