Cruciferous Crusaders may make another incursion

02/25/2003 12:00:00 AM
Ben Wood

(Feb. 25) LONG BEACH, Calif. — The Leafy Greens Council, St. Paul, Minn., is considering introducing half bins featuring characters from its Cruciferous Crusaders promotional campaign.

The half bins, designed for cabbage displays in grocery stores, are the same width and length as regular bins, but only half as high — 24 inches, said Ray Clark, the council’s executive director, at the group’s 28th annual meeting Feb. 22 during United 2003, the United Fresh Fruit & Vegetable Association’s conference and exposition in Long Beach.

Clark also said that L&M Cos. Inc., Raleigh, N.C., this year plans to expand its Cruciferous Crusaders product identification tag program. L&M introduced a pilot program using the tags for kale and collards last year.

The Leafy Greens Council added seven member companies in the past year, bringing its membership to 109, Clark said.

The council also elected officers for the coming year.

The officers are Robert Strube Sr., Strube Celery & Vegetable Co., Chicago, chairman; Jeffrey Zellers, K.W. Zellers & Son Inc. , Hartville, Ohio, president; Maureen Torrey, Torrey Farms Inc., Elba, N.Y., vice president; Roger Mills, Mills Inc., Salinas, Calif., secretary; and LeeAnne Oxford, L&M, treasurer.



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