(Aug. 7, 11:54 a.m.) The California Tree Fruit Agreement, Reedley, Calif., has reached outside the produce industry for the organization’s new vice president of marketing, Jeff Smutny. He is scheduled to join the tree fruit agreement Aug. 19.

Smutny, who holds a degree in marketing and advertising from California State University-Fresno, returns to California from Charlottesville, Va., where he was vice president of marketing for Digital Communications Group. Previously, he was advertising director for Lodi, Calif.-based Geweke Corp., owner of several Northern California automobile dealerships.

In a news release, Sheri Mierau, president of the tree fruit agreement, said Smutny’s broad knowledge gained from his 22 years of marketing and advertising in diverse industries will be an asset.

"We are looking forward to the vision and leadership Jeff will bring to our industry," she said.