Del Monte ties bananas to ‘Jungle Book’ re-release - The Packer

Del Monte ties bananas to ‘Jungle Book’ re-release

10/08/2007 12:00:00 AM
The Packer Staff

(Oct. 8) To promote the 40th-anniversary October re-release on DVD of Disney’s “The Jungle Book”, Coral Gables, Fla.-based Del Monte Fresh Produce NA Inc. is putting stickers on bananas and hang tags on bananas featuring characters from the movie, including King Louie, Mowgli and Baloo.

Del Monte plans to unveil additional Jungle Book promotional tools at the Produce Marketing Association’s Fresh Summit 2007 expo Oct. 12-15 in Houston, but a public release is not scheduled until the first quarter of 2008, said vice president of marketing Dennis Christou.

Del Monte plans to unveil additional Jungle Book promotional tools during the first quarter of 2008, at the Produce Marketing Association’s Fresh Summit 2007 expo Oct. 12-15 in Houston, Christou said.

Disney and Del Monte have partnered in the past, most recently in December, with “Pirates of the Caribbean” banana stickers. Del Monte pineapples in June 2006 had a hang tag with a $3 rebate for a “Leroy & Stitch” DVD.



Comments (0) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

Feedback Form
Leads to Insight