(March 19) Disney Garden is going bilingual and international.

Imagination Farms LLC, the Indianapolis-based company that licenses the Disney brand for produce, reports the company’s supplier partners are shipping product to Mexico.

Chief executive officer Matthew Caito said in a news release that Mexico was a natural extension of the brand because many of the company’s suppliers already have retail customers or growing operations there.

“Our team has been working for nearly a year to build a program that will speak directly to Mexican consumers with branding and marketing programs tailored to Mexican consumers,” he said.

The Mexican program will feature products and packaging similar to what consumers see in U.S. stores, but text will be in Spanish. Like the U.S. products, the Mexican program will include fresh-cut items as well as whole fruits and vegetables.

Imagination Farms said in its release that the company is working with growers and suppliers to make sure that products meet standards for Mexico’s Calidad Suprema good agricultural practices program.

The brand made its Mexico debut in January with apples and pears from Chelan Fresh Marketing, Chelan, Wash., and Raleigh, N.C.-based L&M Cos. Inc.

Fruit Patch Sales Co., Dinuba, Calif., plans to introduce Disney-branded peaches, plums, nectarines, and apricots to the market in May.

Progreso Produce Ltd., Boerne, Texas, will offer watermelons and mangoes in the spring.

Imagination Farms introduced products and growers at its ANTAD booth during the Mexican trade show March 4-7 in Guadalajara. The company plans to add cherries, berries, bananas, pineapples, papayas, tomatoes and vegetables in the Mexican program, but grower-shippers have not yet been announced.

Sources have said that Imagination Farms also plans to expand the program into Canada.

Disney Garden begins shipping to Mexico
Imagination Farms LLC, Indianapolis, has supplier partners shipping Disney-branded produce to Mexico. Fresh-cut items as well as whole fruits and vegetables are included in the program.