Less than a year after retiring from Dayka & Hackett LLC, Reedley, Calif., Julian Lipschitz has joined D.J. Forry Co. Inc., Novato, Calif., as a consultant.

D.J. Forry Co. hires consultant with strong ties to industry

He’ll work out of the company’s Reedley office.

“I won’t be physically here full time, but I’m going to help as much as I can,” Lipschitz said.

Lipschitz has been a fixture in California’s fresh fruit industry for more than three decades. After starting in retail, Lipschitz worked for several grower-shippers before taking over as head of the marketing staff at Dinuba-based Fruit Patch Sales Inc. He joined Dayka & Hackett in 2007.

“Julian Lipschitz is respected in the industry as one of the top experts in the fruit business,” Dewey Forry, president of D.J. Forry Co., said in a news release. “He brings industry contacts in both the retail sector and the grower segment to our business.”

The relationships with Dewey Forry and his brother, John Forry, go back many years, Lipschitz said.

“When I joined Fruit Patch, the Forrys were handling our export sales,” he said.

Yet another link with the company is Brian Haley, whom Lipschitz hired to handle the Wal-Mart account for Fruit Patch. Haley recently joined D.J. Forry Co. as a partner and vice president of marketing.

In his role as a consultant, Lipschitz will provide guidance in several areas and will initially focus on targeting potential national and regional customers, he said.