(July 31, 5:40 p.m.) Dole Fresh Vegetables Inc., Monterey, Calif., is discontinuing some bagged salads to make way for its Distinctively Dole salad kits that hit stores July 23.

“We just felt there was a gap in premium-quality bagged salads,” said Bil Goldfield, communications manager.

As of July 20, six Dole salads were discontinued: Bacon Lettuce Toss Kit, Romano Kit, Sunflower Ranch Kit, Say Cheese Blend, Taco Toss and Asian Crunch. The Taco Toss and Asian Crunch salads were directly replaced by the Southwest Salad and Asian Island Crunch salads from the new line.

The new salads, Hearty Italian, Ultimate Caesar, Perfect Harvest, Summer Salad, Asian Island Crunch and Southwest Salad, contain toppings and a packet of dressing.

Hearty Italian: Romaine lettuce, radicchio, salami, parmesan cheese, cracked pepper and herb seasoning, garlic croutons and Chianti vinaigrette dressing.

Ultimate Caesar: Romaine lettuce, parmesan and romano cheeses, cracked pepper and garlic herb season, garlic croutons, creamy Caesar dressing.

Perfect Harvest: Romaine and endive lettuces, radicchio, dried cranberries, shredded carrots, diced almonds, apple cider Dijon vinaigrette.

Summer Salad: Iceberg and romaine lettuces, shredded carrots, red cabbage, Swiss and gruyère cheeses, croutons, sunflower kernels, tomato herb vinaigrette.

Asian Island Crunch: Iceberg and romaine lettuces, carrots, red and green cabbages, snow peas, almonds, dried pineapple, chow mein noodles, sesame ginger dressing.

Southwest Salad: Iceberg and romaine lettuces, carrots, radishes, red cabbage, tortilla strips, sharp cheddar cheese, sour cream, taco ranch dressing.

In June and early July, retailers received information kits from Dole to introduce them to the line. The kits were in the form of “flavor passports,” emphasizing the geographically-themed flavors in the Distinctively Dole line.

In July, Dole included coupons for the new line in the company’s other bagged salad products. In September, Dole plans to distribute coupons for the new line via SmartSource machines at check-out. Consumers can also win a free salad at www.dole.com.

In September and October, Dole plans to highlight the new salads through radio shows and a public relations media tour. The company plans to run newspaper ads Sept. 14 and Oct. 12.

Also during the fall, News America Marketing will place shelf talkers in 3,100 stores, banners in 1,800 stores, and instant coupons in more than 6,000 stores. For retailers who are not served by News America Marketing, Dole will be supplying banners on request.

News America Marketing, New York, is a News Corporation, New York, company.

“People are entertaining more and doing a high level or preparation at home, so that’s what we do with premium kits,” Goldfield said. “We try to give them a restaurant salad at home.”