(Oct. 8) David Bright, former market research director for Dole Fresh Fruit Co., Westlake Village, Calif., has been promoted to director of marketing for the subsidiary of Dole Food Co. Inc., effective Oct. 1.

Bright has been with Dole for 11 years. He started with the company in 1996 as a market research analyst, was promoted in 1998 to market research manager and promoted to market research director in 2001.

Bright is taking over the responsibilities of Rick Utchell, vice president of marketing, when he retires in January. Bright said that there has been some restructuring to integrate the sales and marketing of fresh fruits and vegetables, which are operated by two separate subsidiaries of Dole Food.

Mike Cavallero, president of Dole Fresh Fruit, took over responsibilities of sales and marketing for fresh vegetables, as well, about a year ago. Ronda Reed, former director of marketing for Dole Fresh Fruit, is now the vice president of marketing for Dole Fresh Fruit and Dole Fresh Vegetables.

“I will be reporting to Ronda,” said Bright. “It is her responsibility to look at what might change in the future as far as integrating the fruits and vegetables.”

Bright continues to oversee the marketing research and marketing services departments, as well as oversee the Dole brand manager, a new position for which the company is in the recruitment process.