(Nov. 13) In a move to beef up its vegetable sales staff, Dole Fresh Vegetables Inc., Monterey, Calif., hired an industry new-comer and promoted a company veteran to fill two new positions.

Lauren Cercone joined Dole as consumer learning strategist Nov. 12 to lead the development and application of consumer and marketplace understanding for Dole vegetable brands and categories, according to a news release.

Previously, Cercone ran her own consulting firm, providing services for Fresh Express LLC, Salinas , Calif.; Masterfoods USA, Hackettstown, N.J.; Cadbury Schweppes PLC, London; and others.

Sixteen-year Dole veteran Coleena Donovan was promoted to senior sales and marketing support manager to provide internal liaison support to the company’s vegetable retail sales team. Additionally, Donovan will implement and manage trade and retail marketing of new product launches of value-added items in the retail segment.

“Both Lauren and Coleena bring an exceptional amount of industry knowledge and experience to their new roles,” Ronda Reed, vice president of marketing for Dole Fresh Fruit and Fresh Vegetables, said in the news release. “With them we have added tremendous strengths on both the strategic and operational sides of our business.”

Dole Fresh Vegetables adds two sales staffers
Coleena Donovan