(May 8, 2:30 p.m.) About 35 million Dole bananas sported the Jamba Juice logo at retail to get consumers thinking of smoothies in the produce aisle.

Westlake Village, Calif.-based Dole Food Co. Inc. and Emeryville, Calif.-based smoothie chain Jamba Juice launched the “I want to Jamba” promotion in March.

Bananas with the Jamba Juice sticker were expected to ship through May 10, said Dole communications manager Bil Goldfield.

Both brands will get exposure in areas where they’re not typically seen, Goldfield said. Jamba Juice also plans to introduce a new smoothie product in limited markets in the grocery channel and is interested in building a presence.

“Dole and Jamba Juice designed point-of-sale material for retail grocery stores to encourage consumers to ‘Jamba’ and make their own smoothies at home,” he said.

Jamba Juice spokeswoman Kellie Baldyga said the retail promotional items are targeted primarily in the West because most of Jamba Juice’s 712 stores are there, but some can be spotted nationwide near Jamba Juice locations.

The promotion also includes a new Web site that launched April 13, www.jambafruit.com, where visitors can use a virtual blender to mix up Dole fruit and get smoothie recipes. Each recipe includes at least one fresh Dole-branded fruit, including strawberries, bananas, pineapple, raspberries and blueberries. Visitors also are encouraged to share recipes.

Recipe cards featuring Dole fruit are available in Jamba Juice stores.

On the Web site, visitors who signed up for the Dole Nutrition Newsletter could enter to win a Healthy Escape Getaway, which includes a two-night stay at the Four Seasons in Westlake Village. The stay is palnned to include programs from the California Health & Longevity Institute and the Dole Nutrition Institute.

Curriculum includes a session with a lifestyle consultant, a consultation with a registered dietitian, a consultation with an exercise physiologist, a session in the California Health & Longevity Institute Wellness Kitchen and two spa treatments.

Dole juices banana sales with Jamba tie-in
The “I want to Jamba” promotion features stickers on Dole bananas shipped through May 10.