(Oct. 11) Dole Fresh Vegetables Inc., Monterey, Calif. is introducing 11 microwave-ready fresh-cut vegetable bags, as well as party and snack trays — 14 stock-keeping units in all — at the Produce Marketing Association’s Fresh Summit 2007 in Houston.

“They started shipping last week to retail outlets nationwide,” Bil Goldfield, communications manager, said Oct. 5 “We’ll have the veggie trays at our PMA booth to sample. We will also have the bags, too, so if people ask for them we can microwave some.”

Goldfield said the new products are not available at warehouse stores at this time.

He said Dole has been developing the products for the past two years. The products are grown in California’s Salinas and Imperial valleys.

Goldfield said there are three lines: Fresh Favorites, Fresh Discoveries and Fresh Takes. All include washed vegetables, cut and ready to eat. The microwave-ready bags allow preparation of steamed vegetables in minutes, he said.

The Fresh Favorite collection is made up of six microwavable bagged items:

  • broccoli and carrots, 12 ounces ($2.49-2.89 suggested retail price);


  • broccoli florets, 12 ounces ($2.49-2.89) and 32 ounces ($4.79);


  • cauliflower florets, 12 ounces($2.79-3.19);


  • vegetable medley with broccoli, cauliflower and carrots, 12 ounces ($2.49-2.89) and 32 ounces ($4.99);


  • peeled and cut baby carrots, 16 ounces; and


  • broccoli and cauliflower florets, 12 ounces ($2.49-2.89);

The Fresh Discoveries line is made up of three ready-to-eat microwavable bagged items:

  • sugar snap peas, 8 ounces ($3.49-3.69);


  • stir-fry medley with broccoli, carrots and red cabbage, 12 ounces ($2.49-2.89); and


  • broccoli slaw with shredded broccoli, carrots and red cabbage, 12 ounces ($1.99-2.19)
  • The Fresh Takes collection has two party tray items:

  • grape tomatoes, baby carrots and celery, broccoli and ranch dip, 20 ounces ($5.99-6.49) and 40 ounces ($10.99-12.49); and

  • snap peas, grape tomatoes, baby carrots, celery and snap peas, broccoli and ranch dip, 20 ounces ($11.49-12.99)
  • Dole rolls out fresh-cut veggies in 3 lines
    The Very Veggie party tray is one of 14 stock-keeping units that Dole Fresh Vegetables Inc., Monterey, Calif., is introducing at the Produce Marketing Association’s Fresh Summit 2007 in Houston.