Driscoll Strawberry Associates Inc. is bringing its North and South American operations under one division, Driscoll’s of the Americas.
Kevin Murphy (right) has been appointed president of a new division of Watsonville, Calif.-based Driscoll Strawberry Associates, said Miles Reiter, Driscolls chairman and chief executive officer.
To lead the regionally aligned organization, the Watsonville, Calif.-based company promoted Kevin Murphy to president of Driscoll’s of the Americas, effective Jan. 31, according to a news release. Murphy previously served as senior vice president of supply and operations.
“As we move into the future, we will have a broader global reach and must be well coordinated to pursue our core mission across a wide range of geographies and cultural traditions,” said J. Miles Reiter, Driscoll’s chairman and chief executive officer, in a news release. “The company structure we are announcing today will position Driscoll’s to better meet this challenge.”
The company said its North American operations – in the U.S. and Mexico – including marketing, will be under the Americas unit. South American – Chile and Argentina – operations are to be transitioned in 2011.
Soren Bjorn, senior vice president of international business, continues to direct Driscoll’s of Europe and Driscoll’s Australia.