Eurofresh Farms begins locally grown campaign

08/11/2008 12:00:00 AM
The Packer Staff

(Aug. 11, 11:40 a.m.) Willcox, Ariz.-based Eurofresh Farms has launched a locally grown marketing effort in Arizona to convince chefs and consumers there to buy Eurofresh tomatoes.

The company said in a news release that it will include an Arizona Grown logo on all packages and point-of-sale materials shipped to retail stores in that state. Eurofresh also said it will provide retailers with signs and other information about the advantages of buying local.

“We adhere to some of the most stringent food handling practices in the industry and have never experienced a reported foodborne illnesses in our company’s 16-year history,” chief executive officer Dwight Ferguson said in the release. “Arizona families can rely on Eurofresh Farms to deliver the freshest, safest, most environmentally responsible tomatoes.”

The company said it also will provide information touting the benefits of buying local to Arizona media outlets and restaurants in Tucson and Phoenix.



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