Fast feeder Chick-fil-A rolls out fruit cups

04/29/2004 12:00:00 AM
Bryan Scribner

(April 29) ATLANTA —As part of their self-preservation advertising campaign, the Chick-fil-A cows ask consumers to “Eat Mor Chikin.”

And now, the quick-service restaurant chain is offering its patrons a chance to eat more fruit.

Chick-fil-A Inc., which boasts stores in 37 states and Washington, D.C., introduced fresh fruit bowls to its more than 1,100 restaurants May 3, making the fast-food chain the first of its kind to offer fresh fruit nationwide, said Jerry Johnston, the chain’s senior manager of public relations.

The fruit bowls, which feature fresh apples, grapes, pineapples and oranges, are served as a side item with Chick-fil-A’s new Trim Trio combo meal, and individual bowls can be ordered as side items or in the place of Waffle Potato Fries in combo meals. All of the items are packed into each bowl.

The company’s Trim Trio offering includes a chargrilled chicken sandwich and bottled water, in addition to the fruit bowl. The combo retails for $6.15, while other combos on the Chick-fil-A menu are $4.65-6.

As a side item, the bowls come in 3-, 4- and 6½ ounce sizes. They retail for $1.45, $1.85 and $2.85, respectively.

If the bowls are ordered in place of fries, about 40 cents is added to the company‘s Kid’s Meal, and combo meal prices increase by about 60 cents for medium fruit bowls and $1.40 for large bowls.

Chick-fil-A employees pack the fruit, which is pre-cut, as it arrives from the company’s foodservice distributor, MBM Corp., Rocky Mount, N.C., Johnston said. MBM’s other customers include Arby’s, Burger King and Captain D’s.



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