Fig board marketing head joining tree fruit group

10/10/2008 12:00:00 AM
Don Schrack


Junqueiro

(Oct. 10, 12:35 p.m.) After nearly four years with the Fresno-based California Fig Advisory Board, Denise Junqueiro, the board’s director of marketing, has accepted a similar position with the California Tree Fruit Agreement, Reedley.

“(Junqueiro’s) experience in working with marketing orders, with members of the fig board, and her energy made for an easy decision for us,” said Sheri Mierau, president of the tree fruit agreement. “We’re extremely excited to have her on board to help us with industry visits and the coordination of domestic marketing activities.”

Junqueiro started with the fig advisory board as an intern in 2004 and has been in her current position for nearly two years. A successor has not yet been named.

To be able to help with the exhibit booth at Produce Marketing Association’s Fresh Summit, Oct. 24-27 in Orlando, Fla., Junqueiro said she gave the fig advisory board a 30-day notice.

That decision will prove to be beneficial for both organizations, Mierau said, in that the fig board and the tree fruit agreement booths at the Fresh Summit will be adjacent.

“Denise will be able to assist the fig board and still get a good handle on what we’re doing at the tree fruit agreement,” she said.

Junqueiro, who will be marketing coordinator for the tree fruit agreement, joins the staff Nov. 3, Mierau said. She will shoulder the duties of two recent staff departures. Joanna Frith, domestic market manager for the tree fruit agreement, left in August to accept a marketing position with a Fullerton-based fruit procurement firm and Sarah Alvernez returned to her family’s sweet potato farming operation near Livingston, Calif.



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