(Nov. 14) The Southeast meets the Northeast at an important New York intersection as Florida officials bring a virtual presentation of the state’s winter bounty to Times Square.

Oranges and other fruits and vegetables will visit the Big Apple as the Florida Department of Agriculture and Consumer Services plans to promote the state’s winter produce through commercials displayed on 42nd Street between Seventh and Eighth avenues Nov. 18 to Dec. 1.

During the busy holiday shopping period, an estimated 1.5 million people walk through the Times Square Plaza, where the commercials will be projected on a 26- by 20-foot CBS “Super Screen,” said Charles Bronson, Florida’s agriculture commissioner.

Those attending the Nov. 22 Macy’s Thanksgiving Day Parade will also view the four 15-second spots, which feature holiday wreaths and trees composed of fresh produce items such as grapefruit, bell peppers, cucumbers, strawberries, sweet corn and tomatoes.

Holiday messages such as “Savor the Season” and “Healthy Holidays” adorn the commercials, as well as the state’s “Fresh from Florida” logo, which is promoted in supermarket advertising material.