(Aug. 11, 10:02 a.m.) Produce industry veteran Ted Campbell, a former Supervalu corporate director and industry association chairman, has been tapped to head the Florida Strawberry Growers Association, Dover.

After a national search, the association’s board of directors on Aug. 8 announced Campbell’s selection to be executive director.

In a news release, Sue Harrell, the association’s director of marketing, noted Campbell’s background in the produce industry includes retail and wholesale experience in procurement and sales.

A 20-year veteran and past chairman of the Produce Marketing Association and the Produce for Better Health Foundation, Campbell in 1999 left his corporate produce director position at Eden Prairie, Minn.-based Supervalu Inc. to be vice president of sales and marketing for Kerry’s Bromeliad Nursery Inc., Homestead, Fla.

Campbell, who has more than three decades of produce and floral industry experience, succeeds Shawn Crocker, who resigned in April from his executive director position.

Campbell said he was honored to have been selected.

“I am excited to work with such a dynamic group of growers and handlers,” he said in the release. “The people in the produce business make it wonderfully unique. As we enter an era of escalating challenges, I look forward to helping our membership succeed and prosper."

Florida strawberry growers name executive director
Campbell