The south Florida deal normally ends Memorial Day (May 25). Georgia growers normally start harvests in late May.
The exchange offers educational materials on proper corn handling to retailers, including a training video and a backroom handling poster.
Consumer point-of-sale material is available, including recipe leaflets, tear-off pads and price cards, as well as posters and balloons for display construction. The exchanges offers a “5 Fast Ways to Turn Supersweet Corn into Gold” merchandising poster.
The exchange has developed new customizable price cards that feature Florida corn growers and their families. The cards can be used to promote the charitable fundraising promotion in store displays and advertisements.
The exchange also plans to run radio advertisements and work with chefs to promote corn on local television morning and noon news shows throughout Florida.
The exchange is investing $335,000 into the promotional programs. That includes a $100,000 U.S. Department of Agriculture grant through the farm bill, Stemm said.
Florida shippers normally move one million crates a week during the spring harvest peak.